About me

At the Mercedes AMG HQ

At the Mercedes AMG HQ ⋅ 2022

As a kid

Dreaming of becoming a helicopter pilot ⋅ 1984

A design leader with strong strategic, visual, analytical, and entrepreneurial skills on a mission to build cohesive and efficient teams that deliver outstanding experiences. I am a resilient, optimistic self-starter, dedicated to making the world a better place.

I thrive in multicultural environments, collaborating with multidisciplinary teams to tackle complex challenges. My focus is to create inclusive spaces where team members feel valued and can grow. I prioritize listening, providing feedback, and aim to be a trusted leader who inspires, delegates effectively, and recognizes achievements.

Designing successful experiences involves considering both user needs and business goals. My approach emphasizes testing to minimize risks and starting with an achievable MVP to test assumptions early.

From concept to delivery, I ensure high-quality results. My ability to transition seamlessly between strategic planning and tactical execution, coupled with my excellent communication and collaboration skills, allows me to drive cohesive progress and growth.

Experience

18

Years designing experiences

7

Years in leadership roles

4

Years mentoring aspiring designers

Skills

Design

  • Product Design
  • User Experience
  • User Interface
  • User Research
  • Design Systems
  • Wireframing
  • Prototyping

Leadership

  • Team Management
  • Stakeholder Management
  • Product Strategy
  • Mentoring
  • Workshops
  • Roadmaps
  • Lean / Agile

Tools

  • Figma
  • Cursor
  • Claude Code
  • Figma Make
  • Useberry / Maze
  • FigJam / Miro
  • Google Analytics / Mixpanel

Languages

English

Proficient

Spanish

Native

Catalan

Native

Japanese

Advanced

French

Intermediate

Chinese

Basic

Cities

Barcelona

36 years

Tokyo

3 years

Shenzhen

3 years

Hong Kong

3 years

Dubai

1 year

Companies

Nespresso Kia Volvo Mercedes-Benz Ford UBS First Abu Dhabi Bank eDreams UNICEF