2019
Opportunity
eDreams ODIGEO with a presence in 43 markets, is Europe's largest flight retailer, serving over 18.5 million customers last year and managing 1Billion/month searches.
Through the combination of 2 different flight carriers, we could offer cheaper flights to our customers. Using long layovers (12 hours or more) we could significantly reduce the price of the flight, while ofering it as an alternative to travelers that want to discover a new city, on their depart or return trip.
This also generates a different perception about combined flights as is not only about price but also about exploring new places.
Generate multiple opportunities for eDreams:
- Offering that makes us stand out from the competition
- Offer related products:
- Airport transfers
- Visa service
- Museum and landmark tickets
- Luggage locker at the airport
- Accommodation
- Airport Lounges
My role
- Creation and proposal of the Save & Explore offering (not existing before)
- Concepts ideation
- UX/UI of those concepts
- Presentation to stakeholders in the company
Target customer
This product caters primarily to budget-conscious young travelers who have a keen interest in exploration and adventure.
Flow
Below is the flow of the product, in destination de user can use various filters, then from there continue towards the different sections.
- Destination + Filters
- Layover city
- Where to do the layover (departure or return)
- Layover duration
- Tiers (upgrade)
- Options
- Confirmation
Flow from tutorial to confirmation
First approach designs
Revised designs
I incorporated a skeuomorphic design style. Also enhanced the flow, and overall user experience (UX) of the product.
Final thoughts
This proposal was truly interesting to work on, and I am confident that the offering I have worked on would not only benefit our customers, but also prove to be highly advantageous for the growth and success of the business.
Isaac Vigil © 2023